{"id":102,"date":"2026-09-04T11:02:01","date_gmt":"2026-09-04T07:32:01","guid":{"rendered":"https:\/\/weknowiran.com\/new\/?page_id=102"},"modified":"2026-09-04T11:05:40","modified_gmt":"2026-09-04T07:35:40","slug":"cinema","status":"publish","type":"page","link":"https:\/\/weknowiran.com\/new\/cinema\/","title":{"rendered":"cinema"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"102\" class=\"elementor elementor-102\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a3126 e-con-full e-flex e-con e-parent\" data-id=\"f3a3126\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c661856 elementor-widget elementor-widget-html\" data-id=\"c661856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n<title>Iranian Cinema \u2014 A Century of Light and Shadow<\/title>\n<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/@tailwindcss\/browser@4\"><\/script>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@600;700;800&family=Inter:wght@300;400;500;600;700&display=swap\" rel=\"stylesheet\">\n<style>\n  :root{\n    --gold:#c9a227;\n    --deep:#1a1410;\n  }\n  *{box-sizing:border-box;}\n  html{scroll-behavior:smooth;}\n  body{\n    font-family:'Inter',sans-serif;\n    background:#0e0b09;\n    color:#f2ede4;\n    overflow-x:hidden;\n  }\n  h1,h2,h3,h4{font-family:'Playfair Display',serif;}\n  ::-webkit-scrollbar{width:10px;}\n  ::-webkit-scrollbar-track{background:#161210;}\n  ::-webkit-scrollbar-thumb{background:linear-gradient(#c9a227,#8a6d1a);border-radius:10px;}\n\n  \/* HERO BACKGROUND - DESKTOP \/ MOBILE *\/\n  .hero-bg{\n    background-image: linear-gradient(180deg, rgba(10,8,6,0.6) 0%, rgba(10,8,6,0.7) 40%, rgba(10,8,6,0.97) 100%), url('https:\/\/images.pexels.com\/photos\/4722577\/pexels-photo-4722577.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=1200&w=2000');\n    background-size:cover;\n    background-position:center;\n    background-attachment:scroll;\n  }\n  @media (max-width:768px){\n    .hero-bg{\n      background-image: linear-gradient(180deg, rgba(10,8,6,0.6) 0%, rgba(10,8,6,0.75) 50%, rgba(10,8,6,0.98) 100%), url('https:\/\/images.pexels.com\/photos\/31593645\/pexels-photo-31593645.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=1600&w=1000');\n      background-position:center;\n    }\n  }\n\n  .gold-text{ background:linear-gradient(90deg,#f5d879,#c9a227,#f5d879); -webkit-background-clip:text; background-clip:text; color:transparent; }\n  .divider{ width:80px; height:3px; background:linear-gradient(90deg,#c9a227,transparent); }\n  .divider-center{ width:80px; height:3px; background:linear-gradient(90deg,transparent,#c9a227,transparent); margin:0 auto; }\n\n  \/* Reveal on scroll *\/\n  .reveal{ opacity:0; transform:translateY(40px); transition:all 0.9s cubic-bezier(.2,.8,.2,1); }\n  .reveal.in-view{ opacity:1; transform:translateY(0); }\n\n  \/* Card *\/\n  .card{\n    background:linear-gradient(160deg,#1c1712,#120f0c);\n    border:1px solid rgba(201,162,39,0.15);\n    transition:transform .45s ease, box-shadow .45s ease, border-color .45s ease;\n    cursor:pointer;\n    position:relative;\n    overflow:hidden;\n  }\n  .card:hover{\n    transform:translateY(-10px) scale(1.015);\n    box-shadow:0 25px 50px -12px rgba(0,0,0,0.7), 0 0 0 1px rgba(201,162,39,0.35);\n    border-color:rgba(201,162,39,0.6);\n  }\n  .card .card-img{ transition:transform .6s ease, filter .6s ease; }\n  .card:hover .card-img{ transform:scale(1.12); filter:brightness(1.05); }\n  .card .arrow{ transition:transform .35s ease; }\n  .card:hover .arrow{ transform:translateX(6px); }\n\n  \/* Text color coherence on hover *\/\n  a, button{ color:inherit; }\n  .text-amber-200, .text-amber-300, .text-amber-400{ transition:color .3s ease; }\n  .card:hover h3{ color:#f5d879; }\n\n  \/* Timeline *\/\n  .timeline-line{ background:linear-gradient(90deg,transparent,#c9a227 10%,#c9a227 90%,transparent); }\n  .tl-dot{\n    width:22px;height:22px;border-radius:9999px;\n    background:#0e0b09;border:3px solid #c9a227;\n    transition:all .35s ease;\n    box-shadow:0 0 0 0 rgba(201,162,39,0.5);\n  }\n  .tl-item:hover .tl-dot{\n    background:#c9a227;\n    box-shadow:0 0 0 8px rgba(201,162,39,0.18);\n    transform:scale(1.15);\n  }\n  .tl-card{\n    background:linear-gradient(160deg,#1c1712,#120f0c);\n    border:1px solid rgba(201,162,39,0.15);\n    transition:transform .4s ease, box-shadow .4s ease, border-color .4s ease;\n  }\n  .tl-item:hover .tl-card{\n    transform:translateY(-8px);\n    border-color:rgba(201,162,39,0.55);\n    box-shadow:0 20px 40px -10px rgba(0,0,0,0.6);\n  }\n  .tl-item:hover p.tl-title{ color:#f5d879; }\n\n  \/* Modal *\/\n  #popupModal{ backdrop-filter: blur(6px); }\n  #popupModal .modal-panel{\n    transform:scale(0.9) translateY(30px);\n    opacity:0;\n    transition:all .35s cubic-bezier(.2,.8,.2,1);\n  }\n  #popupModal.show .modal-panel{\n    transform:scale(1) translateY(0);\n    opacity:1;\n  }\n  #popupModal{\n    opacity:0;\n    pointer-events:none;\n    transition:opacity .3s ease;\n  }\n  #popupModal.show{\n    opacity:1;\n    pointer-events:auto;\n  }\n  .popup-scroll::-webkit-scrollbar{width:8px;}\n  .popup-scroll::-webkit-scrollbar-thumb{background:#c9a227;border-radius:8px;}\n\n  .section-label{\n    letter-spacing:0.25em;\n    font-size:0.75rem;\n  }\n\n  .bounce{ animation: bounceY 2.2s infinite; }\n  @keyframes bounceY{ 0%,100%{transform:translateY(0);} 50%{transform:translateY(10px);} }\n\n  \/* CTA *\/\n  .cta-wrap{\n    background:\n      radial-gradient(circle at 15% 20%, rgba(201,162,39,0.18), transparent 45%),\n      radial-gradient(circle at 85% 80%, rgba(201,162,39,0.14), transparent 45%),\n      linear-gradient(160deg,#1c1712,#0d0a08);\n    border:1px solid rgba(201,162,39,0.25);\n  }\n  .film-strip{\n    background-image: repeating-linear-gradient(90deg, #c9a227 0 14px, transparent 14px 28px);\n    height:6px;\n    opacity:0.65;\n  }\n  .cta-btn{\n    transition: all .35s cubic-bezier(.2,.8,.2,1);\n    position:relative;\n    overflow:hidden;\n  }\n  .cta-btn::before{\n    content:\"\";\n    position:absolute; inset:0;\n    background:linear-gradient(120deg, transparent, rgba(255,255,255,0.25), transparent);\n    transform:translateX(-120%);\n    transition:transform .6s ease;\n  }\n  .cta-btn:hover::before{ transform:translateX(120%); }\n  .cta-btn:hover{\n    transform:translateY(-4px);\n    box-shadow:0 18px 35px -10px rgba(201,162,39,0.45);\n  }\n  .pulse-ring{\n    animation:pulseRing 2.4s infinite;\n  }\n  @keyframes pulseRing{\n    0%{ box-shadow:0 0 0 0 rgba(37,211,102,0.5); }\n    70%{ box-shadow:0 0 0 14px rgba(37,211,102,0); }\n    100%{ box-shadow:0 0 0 0 rgba(37,211,102,0); }\n  }\n  .pulse-ring-gold{\n    animation:pulseRingGold 2.4s infinite;\n  }\n  @keyframes pulseRingGold{\n    0%{ box-shadow:0 0 0 0 rgba(201,162,39,0.55); }\n    70%{ box-shadow:0 0 0 14px rgba(201,162,39,0); }\n    100%{ box-shadow:0 0 0 0 rgba(201,162,39,0); }\n  }\n<\/style>\n<\/head>\n<body>\n\n<main>\n\n  <!-- ================= HERO ================= -->\n  <section id=\"hero\" class=\"hero-bg relative min-h-[100vh] flex items-center justify-center text-center px-5\">\n    <div class=\"reveal in-view max-w-4xl mx-auto\">\n      <p class=\"section-label text-amber-400 uppercase mb-5 tracking-[0.3em]\">Frames, Faces & Forbidden Dreams<\/p>\n      <h1 class=\"text-5xl sm:text-6xl md:text-7xl lg:text-8xl font-extrabold gold-text mb-6 leading-tight\">IRANIAN CINEMA<\/h1>\n      <p class=\"text-lg sm:text-xl md:text-2xl text-stone-200\/90 max-w-2xl mx-auto mb-10 font-light\">From flickering silent reels in Tehran's first theaters to Palme d'Or winners and Oscar gold \u2014 a century-long love affair between a nation and the moving image.<\/p>\n      <div class=\"divider-center mb-10\"><\/div>\n      <a href=\"#intro\" class=\"inline-block px-9 py-4 border border-amber-400\/70 text-amber-300 rounded-full uppercase tracking-widest text-sm hover:bg-amber-400 hover:text-black transition-all duration-300\">Roll the Film<\/a>\n    <\/div>\n    <div class=\"absolute bottom-8 left-1\/2 -translate-x-1\/2 bounce text-amber-300\/80 text-2xl\">&#8595;<\/div>\n  <\/section>\n\n  <!-- ================= INTRODUCTION ================= -->\n  <section id=\"intro\" class=\"py-24 px-5 sm:px-8 lg:px-16 max-w-7xl mx-auto\">\n    <div class=\"text-center mb-16 reveal\">\n      <p class=\"section-label text-amber-400 uppercase mb-3\">Discover<\/p>\n      <h2 class=\"text-3xl sm:text-4xl md:text-5xl font-bold mb-5\">An Introduction to Iranian Cinema<\/h2>\n      <div class=\"divider-center mb-6\"><\/div>\n      <p class=\"text-stone-300\/80 max-w-3xl mx-auto\">A cinema born of poetry, shaped by revolution, and celebrated on the world's greatest stages \u2014 explore its story below.<\/p>\n    <\/div>\n\n    <div class=\"grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-3 xl:grid-cols-5 gap-6\">\n\n      <div class=\"card reveal rounded-2xl overflow-hidden\" data-popup=\"overview\">\n        <div class=\"h-48 overflow-hidden\"><img decoding=\"async\" class=\"card-img w-full h-full object-cover\" src=\"https:\/\/images.pexels.com\/photos\/31593645\/pexels-photo-31593645.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=800&w=1200\" alt=\"Iranian cinema overview\"><\/div>\n        <div class=\"p-6\">\n          <h3 class=\"text-xl font-bold mb-2 text-amber-200\">Comprehensive Overview<\/h3>\n          <p class=\"text-sm text-stone-400 mb-4\">A general introduction to the art, industry, and soul of Persian film.<\/p>\n          <span class=\"text-amber-400 text-sm inline-flex items-center gap-2\">Read More <span class=\"arrow\">&#8594;<\/span><\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"card reveal rounded-2xl overflow-hidden\" data-popup=\"silent\">\n        <div class=\"h-48 overflow-hidden\"><img decoding=\"async\" class=\"card-img w-full h-full object-cover\" src=\"https:\/\/images.pexels.com\/photos\/3945317\/pexels-photo-3945317.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=800&w=1200\" alt=\"Early Iranian cinema\"><\/div>\n        <div class=\"p-6\">\n          <h3 class=\"text-xl font-bold mb-2 text-amber-200\">The Silent Beginnings<\/h3>\n          <p class=\"text-sm text-stone-400 mb-4\">The royal court, the first cameras, and Tehran's earliest theaters.<\/p>\n          <span class=\"text-amber-400 text-sm inline-flex items-center gap-2\">Read More <span class=\"arrow\">&#8594;<\/span><\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"card reveal rounded-2xl overflow-hidden\" data-popup=\"newwave\">\n        <div class=\"h-48 overflow-hidden\"><img decoding=\"async\" class=\"card-img w-full h-full object-cover\" src=\"https:\/\/images.pexels.com\/photos\/8088372\/pexels-photo-8088372.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=800&w=1200\" alt=\"Iranian New Wave cinema\"><\/div>\n        <div class=\"p-6\">\n          <h3 class=\"text-xl font-bold mb-2 text-amber-200\">The Iranian New Wave<\/h3>\n          <p class=\"text-sm text-stone-400 mb-4\">Poetic realism and the birth of a distinctly Persian cinematic language.<\/p>\n          <span class=\"text-amber-400 text-sm inline-flex items-center gap-2\">Read More <span class=\"arrow\">&#8594;<\/span><\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"card reveal rounded-2xl overflow-hidden\" data-popup=\"revolution\">\n        <div class=\"h-48 overflow-hidden\"><img decoding=\"async\" class=\"card-img w-full h-full object-cover\" src=\"https:\/\/images.pexels.com\/photos\/7991231\/pexels-photo-7991231.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=800&w=1200\" alt=\"Cinema after the revolution\"><\/div>\n        <div class=\"p-6\">\n          <h3 class=\"text-xl font-bold mb-2 text-amber-200\">Cinema After 1979<\/h3>\n          <p class=\"text-sm text-stone-400 mb-4\">Reinvention under new codes, censorship, and creative resilience.<\/p>\n          <span class=\"text-amber-400 text-sm inline-flex items-center gap-2\">Read More <span class=\"arrow\">&#8594;<\/span><\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"card reveal rounded-2xl overflow-hidden\" data-popup=\"women\">\n        <div class=\"h-48 overflow-hidden\"><img decoding=\"async\" class=\"card-img w-full h-full object-cover\" src=\"https:\/\/images.pexels.com\/photos\/9811308\/pexels-photo-9811308.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=800&w=1200\" alt=\"Women in Iranian cinema\"><\/div>\n        <div class=\"p-6\">\n          <h3 class=\"text-xl font-bold mb-2 text-amber-200\">Women Behind the Lens<\/h3>\n          <p class=\"text-sm text-stone-400 mb-4\">Pioneering directors who redefined Iranian storytelling.<\/p>\n          <span class=\"text-amber-400 text-sm inline-flex items-center gap-2\">Read More <span class=\"arrow\">&#8594;<\/span><\/span>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n  <!-- ================= TIMELINE ================= -->\n  <section id=\"timeline\" class=\"py-24 px-5 sm:px-8 lg:px-16 bg-black\/30\">\n    <div class=\"text-center mb-16 reveal max-w-7xl mx-auto\">\n      <p class=\"section-label text-amber-400 uppercase mb-3\">History<\/p>\n      <h2 class=\"text-3xl sm:text-4xl md:text-5xl font-bold mb-5\">Interactive Timeline of Iranian Cinema<\/h2>\n      <div class=\"divider-center mb-6\"><\/div>\n      <p class=\"text-stone-300\/80 max-w-3xl mx-auto\">Click on any era below to uncover a century of Iranian filmmaking.<\/p>\n    <\/div>\n\n    <div class=\"max-w-7xl mx-auto overflow-x-auto pb-6\">\n      <div class=\"relative min-w-[900px] lg:min-w-0 grid grid-cols-6 gap-3\">\n        <div class=\"timeline-line absolute top-[11px] left-0 right-0 h-[3px] hidden lg:block\"><\/div>\n\n        <div class=\"tl-item reveal relative flex flex-col items-center text-center cursor-pointer\" data-popup=\"era1\">\n          <div class=\"tl-dot z-10 mb-4\"><\/div>\n          <div class=\"tl-card rounded-xl p-3 w-full\">\n            <p class=\"text-[11px] text-amber-400 mb-1\">1900\u20131930<\/p>\n            <p class=\"font-bold text-sm tl-title\">Silent Origins<\/p>\n          <\/div>\n        <\/div>\n        <div class=\"tl-item reveal relative flex flex-col items-center text-center cursor-pointer\" data-popup=\"era2\">\n          <div class=\"tl-dot z-10 mb-4\"><\/div>\n          <div class=\"tl-card rounded-xl p-3 w-full\">\n            <p class=\"text-[11px] text-amber-400 mb-1\">1930\u20131953<\/p>\n            <p class=\"font-bold text-sm tl-title\">The Studio Era<\/p>\n          <\/div>\n        <\/div>\n        <div class=\"tl-item reveal relative flex flex-col items-center text-center cursor-pointer\" data-popup=\"era3\">\n          <div class=\"tl-dot z-10 mb-4\"><\/div>\n          <div class=\"tl-card rounded-xl p-3 w-full\">\n            <p class=\"text-[11px] text-amber-400 mb-1\">1953\u20131969<\/p>\n            <p class=\"font-bold text-sm tl-title\">FilmFarsi Boom<\/p>\n          <\/div>\n        <\/div>\n        <div class=\"tl-item reveal relative flex flex-col items-center text-center cursor-pointer\" data-popup=\"era4\">\n          <div class=\"tl-dot z-10 mb-4\"><\/div>\n          <div class=\"tl-card rounded-xl p-3 w-full\">\n            <p class=\"text-[11px] text-amber-400 mb-1\">1969\u20131979<\/p>\n            <p class=\"font-bold text-sm tl-title\">The New Wave<\/p>\n          <\/div>\n        <\/div>\n        <div class=\"tl-item reveal relative flex flex-col items-center text-center cursor-pointer\" data-popup=\"era5\">\n          <div class=\"tl-dot z-10 mb-4\"><\/div>\n          <div class=\"tl-card rounded-xl p-3 w-full\">\n            <p class=\"text-[11px] text-amber-400 mb-1\">1980\u20131997<\/p>\n            <p class=\"font-bold text-sm tl-title\">Rebirth & Recognition<\/p>\n          <\/div>\n        <\/div>\n        <div class=\"tl-item reveal relative flex flex-col items-center text-center cursor-pointer\" data-popup=\"era6\">\n          <div class=\"tl-dot z-10 mb-4\"><\/div>\n          <div class=\"tl-card rounded-xl p-3 w-full\">\n            <p class=\"text-[11px] text-amber-400 mb-1\">1997\u2013Today<\/p>\n            <p class=\"font-bold text-sm tl-title\">Global Golden Age<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ================= AUTEURS ================= -->\n  <section id=\"auteurs\" class=\"py-24 px-5 sm:px-8 lg:px-16 max-w-7xl mx-auto\">\n    <div class=\"text-center mb-16 reveal\">\n      <p class=\"section-label text-amber-400 uppercase mb-3\">Masters<\/p>\n      <h2 class=\"text-3xl sm:text-4xl md:text-5xl font-bold mb-5\">Auteurs Who Shaped a Nation's Screen<\/h2>\n      <div class=\"divider-center mb-6\"><\/div>\n      <p class=\"text-stone-300\/80 max-w-3xl mx-auto\">The visionary directors whose films carried Iranian storytelling to the world's greatest festivals.<\/p>\n    <\/div>\n\n    <div class=\"grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-4 gap-6\">\n      <div class=\"card reveal rounded-2xl overflow-hidden\" data-popup=\"kiarostami\">\n        <div class=\"h-52 overflow-hidden\"><img decoding=\"async\" class=\"card-img w-full h-full object-cover\" src=\"https:\/\/images.pexels.com\/photos\/8088386\/pexels-photo-8088386.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=800&w=1200\" alt=\"Abbas Kiarostami style filmmaking\"><\/div>\n        <div class=\"p-6\">\n          <h3 class=\"text-xl font-bold mb-2 text-amber-200\">Abbas Kiarostami<\/h3>\n          <p class=\"text-sm text-stone-400 mb-4\">The poet-philosopher of Iranian cinema and Palme d'Or winner.<\/p>\n          <span class=\"text-amber-400 text-sm inline-flex items-center gap-2\">Read More <span class=\"arrow\">&#8594;<\/span><\/span>\n        <\/div>\n      <\/div>\n      <div class=\"card reveal rounded-2xl overflow-hidden\" data-popup=\"farhadi\">\n        <div class=\"h-52 overflow-hidden\"><img decoding=\"async\" class=\"card-img w-full h-full object-cover\" src=\"https:\/\/images.pexels.com\/photos\/29508640\/pexels-photo-29508640.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=800&w=1200\" alt=\"Asghar Farhadi cinema\"><\/div>\n        <div class=\"p-6\">\n          <h3 class=\"text-xl font-bold mb-2 text-amber-200\">Asghar Farhadi<\/h3>\n          <p class=\"text-sm text-stone-400 mb-4\">Two-time Academy Award winner for masterful moral dramas.<\/p>\n          <span class=\"text-amber-400 text-sm inline-flex items-center gap-2\">Read More <span class=\"arrow\">&#8594;<\/span><\/span>\n        <\/div>\n      <\/div>\n      <div class=\"card reveal rounded-2xl overflow-hidden\" data-popup=\"panahi\">\n        <div class=\"h-52 overflow-hidden\"><img decoding=\"async\" class=\"card-img w-full h-full object-cover\" src=\"https:\/\/images.pexels.com\/photos\/8422953\/pexels-photo-8422953.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=800&w=1200\" alt=\"Jafar Panahi cinema\"><\/div>\n        <div class=\"p-6\">\n          <h3 class=\"text-xl font-bold mb-2 text-amber-200\">Jafar Panahi<\/h3>\n          <p class=\"text-sm text-stone-400 mb-4\">A defiant voice filming under restriction, celebrated worldwide.<\/p>\n          <span class=\"text-amber-400 text-sm inline-flex items-center gap-2\">Read More <span class=\"arrow\">&#8594;<\/span><\/span>\n        <\/div>\n      <\/div>\n      <div class=\"card reveal rounded-2xl overflow-hidden\" data-popup=\"makhmalbaf\">\n        <div class=\"h-52 overflow-hidden\"><img decoding=\"async\" class=\"card-img w-full h-full object-cover\" src=\"https:\/\/images.pexels.com\/photos\/6899776\/pexels-photo-6899776.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=800&w=1200\" alt=\"Makhmalbaf family cinema\"><\/div>\n        <div class=\"p-6\">\n          <h3 class=\"text-xl font-bold mb-2 text-amber-200\">The Makhmalbaf Family<\/h3>\n          <p class=\"text-sm text-stone-400 mb-4\">A dynasty of filmmakers spanning generations and genres.<\/p>\n          <span class=\"text-amber-400 text-sm inline-flex items-center gap-2\">Read More <span class=\"arrow\">&#8594;<\/span><\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ================= DISCOVER MORE ================= -->\n  <section id=\"discover\" class=\"py-24 px-5 sm:px-8 lg:px-16 max-w-7xl mx-auto bg-black\/20\">\n    <div class=\"text-center mb-16 reveal\">\n      <p class=\"section-label text-amber-400 uppercase mb-3\">Explore<\/p>\n      <h2 class=\"text-3xl sm:text-4xl md:text-5xl font-bold mb-5\">Discover Iranian Cinema Today<\/h2>\n      <div class=\"divider-center mb-6\"><\/div>\n      <p class=\"text-stone-300\/80 max-w-3xl mx-auto\">Festivals, animation, iconic films, and the industry's place on the global stage.<\/p>\n    <\/div>\n\n    <div class=\"grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-4 gap-6\">\n      <div class=\"card reveal rounded-2xl overflow-hidden\" data-popup=\"festivals\">\n        <div class=\"h-52 overflow-hidden\"><img decoding=\"async\" class=\"card-img w-full h-full object-cover\" src=\"https:\/\/images.pexels.com\/photos\/30838766\/pexels-photo-30838766.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=800&w=1200\" alt=\"Film festivals\"><\/div>\n        <div class=\"p-6\">\n          <h3 class=\"text-xl font-bold mb-2 text-amber-200\">Film Festivals<\/h3>\n          <p class=\"text-sm text-stone-400 mb-4\">From Fajr in Tehran to Cannes, Venice, and Berlin red carpets.<\/p>\n          <span class=\"text-amber-400 text-sm inline-flex items-center gap-2\">Read More <span class=\"arrow\">&#8594;<\/span><\/span>\n        <\/div>\n      <\/div>\n      <div class=\"card reveal rounded-2xl overflow-hidden\" data-popup=\"animation\">\n        <div class=\"h-52 overflow-hidden\"><img decoding=\"async\" class=\"card-img w-full h-full object-cover\" src=\"https:\/\/images.pexels.com\/photos\/3945325\/pexels-photo-3945325.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=800&w=1200\" alt=\"Iranian animation\"><\/div>\n        <div class=\"p-6\">\n          <h3 class=\"text-xl font-bold mb-2 text-amber-200\">Animation &amp; Shorts<\/h3>\n          <p class=\"text-sm text-stone-400 mb-4\">A quietly thriving world of animated and short-form storytelling.<\/p>\n          <span class=\"text-amber-400 text-sm inline-flex items-center gap-2\">Read More <span class=\"arrow\">&#8594;<\/span><\/span>\n        <\/div>\n      <\/div>\n      <div class=\"card reveal rounded-2xl overflow-hidden\" data-popup=\"iconicfilms\">\n        <div class=\"h-52 overflow-hidden\"><img decoding=\"async\" class=\"card-img w-full h-full object-cover\" src=\"https:\/\/images.pexels.com\/photos\/4722577\/pexels-photo-4722577.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=800&w=1200\" alt=\"Iconic Iranian films\"><\/div>\n        <div class=\"p-6\">\n          <h3 class=\"text-xl font-bold mb-2 text-amber-200\">Iconic Films<\/h3>\n          <p class=\"text-sm text-stone-400 mb-4\">The Cow, Close-Up, Children of Heaven, A Separation, and more.<\/p>\n          <span class=\"text-amber-400 text-sm inline-flex items-center gap-2\">Read More <span class=\"arrow\">&#8594;<\/span><\/span>\n        <\/div>\n      <\/div>\n      <div class=\"card reveal rounded-2xl overflow-hidden\" data-popup=\"today\">\n        <div class=\"h-52 overflow-hidden\"><img decoding=\"async\" class=\"card-img w-full h-full object-cover\" src=\"https:\/\/images.pexels.com\/photos\/7991231\/pexels-photo-7991231.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=800&w=1200\" alt=\"Contemporary Iranian cinema\"><\/div>\n        <div class=\"p-6\">\n          <h3 class=\"text-xl font-bold mb-2 text-amber-200\">Cinema Today<\/h3>\n          <p class=\"text-sm text-stone-400 mb-4\">A new generation of filmmakers navigating art, exile, and streaming.<\/p>\n          <span class=\"text-amber-400 text-sm inline-flex items-center gap-2\">Read More <span class=\"arrow\">&#8594;<\/span><\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ================= CTA ================= -->\n  <section id=\"contact\" class=\"py-24 px-5 sm:px-8 lg:px-16 max-w-6xl mx-auto\">\n    <div class=\"cta-wrap reveal rounded-3xl px-6 sm:px-12 py-14 sm:py-16 text-center relative overflow-hidden\">\n      <div class=\"film-strip absolute top-0 left-0 right-0\"><\/div>\n      <div class=\"film-strip absolute bottom-0 left-0 right-0\"><\/div>\n\n      <p class=\"section-label text-amber-400 uppercase mb-4 tracking-[0.3em]\">Let's Talk Cinema<\/p>\n      <h2 class=\"text-3xl sm:text-4xl md:text-5xl font-bold mb-5 gold-text\">Bring an Iranian Cinema Story to Life<\/h2>\n      <div class=\"divider-center mb-6\"><\/div>\n      <p class=\"text-stone-300\/85 max-w-2xl mx-auto mb-12 text-base sm:text-lg font-light\">\n        Whether you are curating a festival programme, licensing a Persian classic, or producing your next feature \u2014\n        our team is one call or one message away, ready to guide your project from script to screen.\n      <\/p>\n\n      <div class=\"grid grid-cols-1 sm:grid-cols-2 gap-6 max-w-3xl mx-auto\">\n\n        <a href=\"tel:+442086350694\" class=\"cta-btn group flex items-center gap-5 rounded-2xl p-6 bg-black\/40 border border-amber-400\/30 hover:border-amber-400\/70 text-left\">\n          <span class=\"pulse-ring-gold flex-shrink-0 w-14 h-14 rounded-full bg-amber-400\/15 border border-amber-400\/50 flex items-center justify-center text-2xl text-amber-300\">&#9742;<\/span>\n          <span>\n            <span class=\"block text-xs uppercase tracking-widest text-amber-400 mb-1\">London Office<\/span>\n            <span class=\"block text-lg sm:text-xl font-semibold text-stone-100 group-hover:text-amber-200 transition-colors\">+44 20 8635 0694<\/span>\n          <\/span>\n        <\/a>\n\n        <a href=\"https:\/\/wa.me\/447780807781\" target=\"_blank\" rel=\"noopener\" class=\"cta-btn group flex items-center gap-5 rounded-2xl p-6 bg-black\/40 border border-emerald-400\/30 hover:border-emerald-400\/70 text-left\">\n          <span class=\"pulse-ring flex-shrink-0 w-14 h-14 rounded-full bg-emerald-400\/15 border border-emerald-400\/50 flex items-center justify-center text-2xl text-emerald-300\">&#9673;<\/span>\n          <span>\n            <span class=\"block text-xs uppercase tracking-widest text-emerald-400 mb-1\">WhatsApp<\/span>\n            <span class=\"block text-lg sm:text-xl font-semibold text-stone-100 group-hover:text-emerald-200 transition-colors\">+44 7780 807781<\/span>\n          <\/span>\n        <\/a>\n\n      <\/div>\n\n      <p class=\"mt-10 text-stone-400 text-sm max-w-xl mx-auto\">Available for international inquiries, film licensing, distribution, and consulting \u2014 reply guaranteed within one business day.<\/p>\n    <\/div>\n  <\/section>\n\n<\/main>\n\n<!-- ================= POPUP MODAL ================= -->\n<div id=\"popupModal\" class=\"fixed inset-0 z-[999] flex items-center justify-center p-4 bg-black\/70\">\n  <div class=\"modal-panel relative bg-[#141110] border border-amber-400\/25 rounded-2xl max-w-3xl w-full max-h-[88vh] overflow-hidden shadow-2xl\">\n    <button id=\"popupClose\" aria-label=\"Close\" class=\"absolute top-4 right-4 z-20 w-10 h-10 flex items-center justify-center rounded-full bg-black\/60 border border-amber-400\/40 text-amber-300 hover:bg-amber-400 hover:text-black transition-all duration-300 text-xl\">&times;<\/button>\n    <div class=\"overflow-y-auto popup-scroll max-h-[88vh]\">\n      <div class=\"h-64 sm:h-80 w-full overflow-hidden\">\n        <img decoding=\"async\" id=\"popupImage\" src=\"\" alt=\"\" class=\"w-full h-full object-cover\">\n      <\/div>\n      <div class=\"p-6 sm:p-10\">\n        <p id=\"popupEra\" class=\"text-amber-400 text-sm uppercase tracking-[0.2em] mb-2\"><\/p>\n        <h3 id=\"popupTitle\" class=\"text-2xl sm:text-3xl font-bold mb-5 text-amber-100\"><\/h3>\n        <div id=\"popupText\" class=\"text-stone-300\/90 text-sm sm:text-base leading-relaxed space-y-4\"><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<script>\n\/* ============ CONTENT DATABASE ============ *\/\nconst contentData = {\n\noverview:{\n  era:\"Introduction\",\n  title:\"A Comprehensive Overview of Iranian Cinema\",\n  img:\"https:\/\/images.pexels.com\/photos\/31593645\/pexels-photo-31593645.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=900&w=1400\",\n  text:`Iranian cinema is one of the most celebrated and paradoxical film industries in the world \u2014 a national cinema that has managed to produce works of extraordinary artistic depth and international acclaim while operating under some of the strictest content regulations on Earth. Since the first film screening in Tehran in 1900, cinema in Iran has evolved through royal curiosity, commercial spectacle, revolutionary upheaval, and finally into a globally revered art form, earning Palme d'Or trophies at Cannes, Golden Lions at Venice, and two Academy Awards for Best Foreign Language Film.\n\nWhat distinguishes Iranian cinema most is its unique aesthetic language, often described as poetic realism: long takes, non-professional actors, rural and everyday settings, children as protagonists, and a deliberate blurring of the line between documentary and fiction. This style emerged partly from artistic instinct and partly from necessity, as filmmakers learned to communicate complex social and political ideas through metaphor, allegory, and understatement in order to navigate strict censorship regarding depictions of romance, violence, and dissent.\n\nDespite \u2014 or perhaps because of \u2014 these constraints, Iranian directors developed a reputation for finding profound humanity in the simplest of stories: a lost pair of shoes, a missing exam paper, a marital dispute, a taxi ride through Tehran. This restraint has produced a body of work praised by international critics as among the most humane and emotionally resonant cinema being made anywhere in the world today.\n\nIran today possesses a thriving domestic industry producing well over one hundred feature films per year, an internationally influential festival circuit anchored by the Fajr International Film Festival, and a diaspora of filmmakers working from Paris to Los Angeles who continue to explore Iranian identity, memory, and exile. From the black-and-white silent reels of the Qajar court to the polished psychological dramas streaming worldwide today, Iranian cinema remains a mirror held up to a complex, resilient, and endlessly poetic society.`\n},\n\nsilent:{\n  era:\"Early Cinema\",\n  title:\"The Silent Beginnings\",\n  img:\"https:\/\/images.pexels.com\/photos\/3945317\/pexels-photo-3945317.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=900&w=1400\",\n  text:`The story of Iranian cinema begins in 1900, when Mozaffar ad-Din Shah Qajar, then touring Europe, was so enchanted by a demonstration of the Lumi\u00e8re brothers' cinematograph in Belgium that he ordered his court photographer, Mirza Ebrahim Khan Akkas Bashi, to acquire a camera and begin filming royal ceremonies back home. These earliest films \u2014 short, silent actuality reels of royal gardens, animals, and processions \u2014 were screened privately for the royal court, making Iran one of the first countries in the Middle East to embrace the new medium, even before commercial cinema reached most of its regional neighbors.\n\nPublic cinema arrived shortly after, with the first commercial movie theater opening in Tehran around 1904, established by Mirza Ebrahim Khan Sahhafbashi, though it was quickly shut down amid conservative religious objections. Cinema nonetheless persisted, and by the 1920s several picture houses operated in Tehran, screening a mix of imported foreign films and rudimentary local newsreels, catering largely to an urban elite curious about this dazzling new Western technology.\n\nThe first Iranian fiction film, \"Abi and Rabi,\" a slapstick comedy directed by Ovanes Ohanian, an Armenian-Iranian filmmaker trained in Russia, was released in 1930, marking the true birth of narrative Iranian filmmaking. Ohanian went on to establish Iran's first film school, training a generation of technicians and actors even as the local industry remained small, technically limited, and dependent on imported equipment and expertise.\n\nThis formative period, though modest in output, proved historically significant: it established cinema as a legitimate cultural institution in Iranian society, introduced Persian audiences to the grammar of moving images, and planted the seed of a distinctly national film culture that would slowly mature over the following decades into one of the richest cinematic traditions in the world.`\n},\n\nnewwave:{\n  era:\"1960s\u20131970s\",\n  title:\"The Iranian New Wave\",\n  img:\"https:\/\/images.pexels.com\/photos\/8088372\/pexels-photo-8088372.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=900&w=1400\",\n  text:`The Iranian New Wave, or Mowj-e No, emerged in the late 1960s as a deliberate artistic rebellion against the formulaic commercial melodramas and musicals that had dominated the domestic box office for decades, known collectively and somewhat dismissively as \"FilmFarsi.\" A new generation of filmmakers, many trained abroad or steeped in modern Persian literature and poetry, sought to create a cinema of substance: socially conscious, visually restrained, and deeply rooted in Iranian rural and everyday life rather than glamorous fantasy.\n\nThe movement's foundational moment is widely considered to be Dariush Mehrjui's 1969 film \"The Cow,\" a stark, deeply symbolic tale of a villager's psychological collapse after the death of his beloved cow, shot in stripped-down black and white with non-professional actors and an unflinching, almost documentary-like realism. The film stunned critics both domestically and internationally, winning prizes at the Venice Film Festival and effectively announcing Iran's arrival as a serious cinematic nation on the world stage.\n\nOther pioneering figures joined Mehrjui in shaping this movement, including Sohrab Shahid Saless, whose meditative, minimalist studies of working-class life drew comparisons to European art cinema, and Bahram Beyzai, whose mythologically inflected films drew deeply on Persian folklore, theater, and literature. These filmmakers shared a commitment to poetic visual storytelling, an interest in social realism, and an aesthetic sensibility clearly influenced by Iran's rich literary tradition of allegory and metaphor.\n\nThe New Wave flourished briefly under the patronage of state-funded cultural institutions during the final decade of the Pahlavi monarchy, even as strict political censorship limited direct commentary on the ruling government. Though the movement was interrupted by the upheaval of the 1979 revolution, its aesthetic DNA \u2014 restraint, symbolism, rural authenticity, and humanist compassion \u2014 would resurface and flourish spectacularly in the post-revolutionary cinema of Kiarostami, Makhmalbaf, and their successors, cementing the New Wave as the true artistic foundation of everything the world now recognizes as \"Iranian cinema.\"`\n},\n\nrevolution:{\n  era:\"Post-1979\",\n  title:\"Cinema After the Revolution\",\n  img:\"https:\/\/images.pexels.com\/photos\/7991231\/pexels-photo-7991231.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=900&w=1400\",\n  text:`The Islamic Revolution of 1979 initially threatened to destroy Iranian cinema altogether. Dozens of movie theaters, viewed by some revolutionaries as symbols of Western moral corruption, were burned or shuttered, and the entire film industry ground to a near halt as the new government debated whether cinema had any legitimate place in an Islamic society. Yet within a few years, key cultural officials, recognizing cinema's immense power as a tool of both national storytelling and international soft diplomacy, moved decisively to rebuild and reshape the industry under a new set of religious and moral guidelines.\n\nThe resulting regulatory framework prohibited depictions of physical contact between unrelated men and women, required women to be shown wearing hijab even within domestic settings meant to represent private life, and restricted overtly critical political content, romantic themes, and explicit violence. Rather than crippling filmmakers, these constraints paradoxically catalyzed one of the most inventive periods in Iranian film history, as directors developed sophisticated indirect visual strategies \u2014 symbolism, ambiguity, and understatement \u2014 to explore forbidden themes of love, injustice, and social tension.\n\nThe Farabi Cinema Foundation, established by the government in 1983, played a crucial dual role, both enforcing content regulations and actively supporting and funding serious, artistically ambitious filmmaking, helping send Iranian films to international festivals and building the infrastructure that would enable directors like Kiarostami and Makhmalbaf to flourish throughout the 1980s and 1990s. Children frequently became central protagonists during this era, allowing filmmakers to explore innocence, morality, and social hardship while sidestepping the strict rules governing adult romantic and physical interaction.\n\nThis era of creative adaptation produced landmark films such as Mohsen Makhmalbaf's \"The Cyclist\" and Amir Naderi's \"The Runner,\" works that combined social realism with striking visual poetry. By the early 1990s, this hard-won resilience had transformed Iranian cinema into arguably the most acclaimed national film movement in the world, proving that even under considerable restriction, extraordinary art could not only survive but thrive, ultimately reaching audiences and juries far beyond Iran's own borders.`\n},\n\nwomen:{\n  era:\"Voices\",\n  title:\"Women Behind the Lens\",\n  img:\"https:\/\/images.pexels.com\/photos\/9811308\/pexels-photo-9811308.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=900&w=1400\",\n  text:`Despite operating within a society with significant legal and social restrictions on women, Iran has produced a remarkable and internationally celebrated generation of female filmmakers whose work has shaped the very identity of Iranian cinema. Rakhshan Bani-Etemad, often called the \"First Lady of Iranian Cinema,\" began her career in the 1980s and has spent decades chronicling the struggles of ordinary Iranians, particularly women navigating poverty, addiction, and social injustice, in landmark films such as \"The Blue-Veiled\" and \"Nargess,\" earning her status as one of the most respected social-realist directors in the country's history.\n\nSamira Makhmalbaf, daughter of celebrated director Mohsen Makhmalbaf, became the youngest director ever to compete for the Palme d'Or at Cannes at just seventeen years old with her debut feature \"The Apple\" in 1998, going on to direct the critically acclaimed \"Blackboards\" and \"At Five in the Afternoon,\" films exploring displacement, education, and women's resilience in Afghanistan and Iran. Her sister, Hana Makhmalbaf, and stepmother, Marzieh Meshkini, have similarly built acclaimed careers, together forming one of world cinema's most remarkable filmmaking families.\n\nTahmineh Milani has courted controversy and acclaim in equal measure for openly feminist films addressing domestic abuse, legal inequality, and women's rights within the Iranian legal and social system, occasionally facing censorship battles that drew international attention to the pressures faced by socially engaged Iranian filmmakers. More recently, directors such as Niki Karimi, a celebrated actress turned director, and internationally based filmmaker Ida Panahandeh have continued to expand the range of women's voices in Persian-language cinema.\n\nThese filmmakers have collectively used the constrained, symbol-rich visual grammar developed under Iran's censorship system to smuggle in pointed, often deeply moving critiques of patriarchy, legal inequality, and social hypocrisy, frequently earning greater freedom of expression on the international festival circuit than at home. Their sustained international recognition \u2014 at Cannes, Venice, Berlin, and beyond \u2014 has ensured that women's perspectives remain not a marginal footnote but a central, defining pillar of modern Iranian cinema's global reputation.`\n},\n\nera1:{\n  era:\"1900 \u2013 1930\",\n  title:\"Silent Origins\",\n  img:\"https:\/\/images.pexels.com\/photos\/3945317\/pexels-photo-3945317.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=900&w=1400\",\n  text:`Iranian cinema traces its origins to 1900, when Mozaffar ad-Din Shah, dazzled by the cinematograph during a European trip, commissioned his court photographer to bring the new invention home. The resulting films were private royal curiosities \u2014 brief, silent glimpses of gardens, ceremonies, and animals \u2014 screened only for the court, yet they marked Iran's entry into the moving-image age remarkably early for the region.\n\nPublic exhibition followed within a few years, with Tehran's first commercial cinema opening around 1904, though early theaters faced intermittent religious and political opposition and occasional closure. Throughout the 1910s and 1920s, cinema remained a modest urban novelty, screening imported foreign films and short local actuality reels to a small but growing audience of curious city dwellers.\n\nThe turning point came in 1930 with \"Abi and Rabi,\" Iran's first narrative fiction feature, a silent slapstick comedy directed by Armenian-Iranian filmmaker Ovanes Ohanian. Though technically primitive by later standards, the film proved there was a genuine domestic appetite for homegrown storytelling on screen, and Ohanian's subsequent founding of Iran's first acting and filmmaking school laid essential institutional groundwork for everything that followed.\n\nThis era, though limited in scale, was historically decisive: it introduced Persian audiences to cinema as narrative art rather than mere spectacle, trained the country's first generation of film technicians and performers, and set the stage for the far more ambitious studio productions that would emerge in the following decades.`\n},\n\nera2:{\n  era:\"1930 \u2013 1953\",\n  title:\"The Studio Era\",\n  img:\"https:\/\/images.pexels.com\/photos\/3945325\/pexels-photo-3945325.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=900&w=1400\",\n  text:`The 1930s brought Iran's first true cinematic milestone with the arrival of sound. \"The Lor Girl,\" released in 1933 and produced in Bombay by Abdolhossein Sepanta in collaboration with Indian studios, became the first Persian-language talkie, combining melodrama, music, and adventure to enormous popular success upon its release in Tehran, where audiences reportedly lined up for hours to hear Persian dialogue spoken from the screen for the first time.\n\nSepanta went on to direct several more sound films drawing on Persian historical and literary themes, including adaptations inspired by the poetry of Ferdowsi, helping establish a template of blending classical Persian culture with the new medium of talking pictures. However, the outbreak of the Second World War and domestic political instability significantly disrupted film production throughout the late 1930s and 1940s, with the local industry struggling against limited infrastructure, financing, and the continuing dominance of imported Egyptian, American, and European films in Iranian theaters.\n\nDespite these obstacles, a small but persistent community of producers gradually rebuilt domestic filmmaking capacity through the 1940s, establishing the first proper studio facilities in Tehran and training additional technical and acting talent. This period is often viewed as a transitional bridge, less artistically celebrated than the later New Wave but essential in developing the commercial and technical infrastructure \u2014 studios, distribution networks, and audience habits \u2014 upon which the far larger post-1953 commercial film boom would be built.\n\nBy the early 1950s, Iran possessed a modest but functioning national film industry, poised for the explosive commercial growth that would follow the political changes of 1953 and the subsequent oil-fueled economic expansion of the Pahlavi era.`\n},\n\nera3:{\n  era:\"1953 \u2013 1969\",\n  title:\"The FilmFarsi Boom\",\n  img:\"https:\/\/images.pexels.com\/photos\/8088386\/pexels-photo-8088386.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=900&w=1400\",\n  text:`Following the political upheavals of the early 1950s and Iran's subsequent oil-driven economic expansion, the domestic film industry entered a period of rapid commercial growth commonly referred to, often pejoratively, as the era of \"FilmFarsi.\" Dozens of new production companies sprang up in Tehran, churning out formulaic melodramas, action films, and song-and-dance musicals modeled loosely on popular Egyptian and Indian commercial cinema, prioritizing mass entertainment and box-office returns over artistic ambition.\n\nThese films typically featured stock characters and predictable plots: virtuous heroines, tough working-class heroes, cabaret dancers, and moralistic resolutions rewarding traditional values, all wrapped in lavish musical numbers and melodramatic plotting designed to fill theaters across the country. Despite critical disdain from intellectuals, FilmFarsi proved enormously popular with general audiences and generated substantial box-office revenue, funding the expansion of cinema infrastructure throughout Iran's growing cities.\n\nThe genre also produced Iran's first genuine movie stars, actors whose faces became fixtures on posters and in fan magazines nationwide, helping normalize cinema-going as a mainstream leisure activity for the country's rapidly urbanizing population during the 1950s and 1960s oil boom years. Behind this commercial spectacle, however, a small circle of more serious filmmakers and critics grew increasingly frustrated with what they viewed as the genre's artistic shallowness and cultural imitation of foreign models.\n\nThis frustration would soon boil over into open artistic rebellion, as a new generation trained in literature, theater, and international art cinema began plotting a radically different cinematic path \u2014 one grounded in Iranian rural reality, understated performance, and literary depth rather than musical spectacle, setting the stage for the revolutionary emergence of the Iranian New Wave at the close of the 1960s.`\n},\n\nera4:{\n  era:\"1969 \u2013 1979\",\n  title:\"The New Wave\",\n  img:\"https:\/\/images.pexels.com\/photos\/8088372\/pexels-photo-8088372.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=900&w=1400\",\n  text:`The decade preceding the 1979 revolution witnessed the flowering of the Iranian New Wave, a movement that decisively rejected the commercial formulas of FilmFarsi in favor of socially conscious, visually restrained, and deeply humanist storytelling. Dariush Mehrjui's 1969 film \"The Cow\" is widely credited as the movement's founding masterpiece, a haunting black-and-white tale of psychological breakdown in a poor Iranian village that stunned international critics and announced Iran's arrival as a serious cinematic force.\n\nFilmmakers such as Bahram Beyzai, drawing on Persian mythology and classical theater, and Sohrab Shahid Saless, known for his austere, quietly devastating studies of working-class alienation, expanded the movement's range throughout the early 1970s, often working with state cultural funding even while avoiding direct political criticism of the ruling monarchy. Parviz Kimiavi and Amir Naderi further pushed formal experimentation, blending documentary technique with fictional narrative and exploring rural poverty, childhood, and rapid modernization with striking visual originality.\n\nCrucially, this era also gave a young Abbas Kiarostami his start, as he began directing short educational films for the Institute for the Intellectual Development of Children and Young Adults, known as Kanoon, an institution that would later prove instrumental in nurturing the post-revolutionary flourishing of Iranian art cinema. The New Wave's emphasis on non-professional actors, location shooting, ambiguous endings, and literary symbolism established an aesthetic vocabulary that would define Iranian cinema's international reputation for decades to come.\n\nThough the movement was interrupted by the political chaos surrounding the 1979 revolution, its core artistic principles survived intact, providing the essential creative foundation upon which the extraordinary post-revolutionary generation of Iranian filmmakers would build their own, even more celebrated body of work throughout the 1980s and 1990s.`\n},\n\nera5:{\n  era:\"1980 \u2013 1997\",\n  title:\"Rebirth & Recognition\",\n  img:\"https:\/\/images.pexels.com\/photos\/6899776\/pexels-photo-6899776.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=900&w=1400\",\n  text:`Following the initial post-revolutionary disruption of the early 1980s, Iranian cinema experienced a remarkable rebirth under a new regulatory and institutional framework, most notably the state-backed Farabi Cinema Foundation, established in 1983 to both enforce content guidelines and actively cultivate serious, artistically ambitious filmmaking capable of representing Iran positively on the world stage. This dual mandate paradoxically created fertile ground for extraordinary creative achievement throughout the decade.\n\nAbbas Kiarostami emerged as the towering figure of this period, developing a deceptively simple, deeply philosophical cinematic style in films such as \"Where Is the Friend's House?\" in 1987, part of his celebrated \"Koker trilogy,\" which used a child's earnest search for a classmate's home to explore themes of morality, duty, and human connection with extraordinary visual poetry and restraint. Mohsen Makhmalbaf simultaneously built an equally significant body of work, moving from politically charged early films to the poetic humanism of \"The Cyclist\" and later \"Gabbeh,\" a visually ravishing tale steeped in nomadic Iranian carpet-weaving culture.\n\nThe international breakthrough moment arrived in 1997, when Kiarostami's \"Taste of Cherry,\" a meditative, philosophically weighted film about a man contemplating suicide, won the Palme d'Or, cinema's highest honor, at the Cannes Film Festival, sharing the prize and instantly cementing Iranian cinema's status as one of the most vital and admired national cinemas in the world. That same year, Majid Majidi's \"Children of Heaven\" became the first Iranian film nominated for the Academy Award for Best Foreign Language Film, further amplifying global attention.\n\nThis period firmly established the internationally recognized \"Iranian film aesthetic\" \u2014 long takes, child protagonists, rural settings, and a blending of documentary and fictional technique \u2014 as one of world cinema's most distinctive and celebrated artistic movements, opening the door to even greater global recognition in the decades that followed.`\n},\n\nera6:{\n  era:\"1997 \u2013 Today\",\n  title:\"The Global Golden Age\",\n  img:\"https:\/\/images.pexels.com\/photos\/30838766\/pexels-photo-30838766.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=900&w=1400\",\n  text:`Since its Cannes breakthrough in 1997, Iranian cinema has enjoyed sustained, extraordinary international recognition, becoming a fixture at every major world film festival and earning some of cinema's highest honors. Jafar Panahi, a former Kiarostami assistant, built an acclaimed career with socially pointed films such as \"The Circle\" and \"Offside\" before facing a filmmaking ban and imprisonment for his political activities, remarkably continuing to direct clandestine films such as \"This Is Not a Film\" and later winning the Palme d'Or in 2025 for \"It Was Just an Accident,\" a testament to his enduring defiance and artistry.\n\nAsghar Farhadi rose to become perhaps the most globally decorated Iranian director of the modern era, winning the Academy Award for Best Foreign Language Film twice, first for \"A Separation\" in 2012, a tense, morally complex domestic drama that became the first Iranian film to win an Oscar, and again for \"The Salesman\" in 2017, cementing his reputation as a master of psychologically intricate, socially resonant storytelling that transcends cultural boundaries while remaining deeply rooted in Iranian society.\n\nThis era also saw a significant Iranian diaspora cinema flourish, with directors such as Marjane Satrapi, whose animated memoir \"Persepolis\" earned international acclaim and an Academy Award nomination, bringing Iranian stories to global audiences from studios in Paris and beyond. Meanwhile, domestic production continued to expand rapidly, with the Fajr International Film Festival growing into one of the region's most significant cinema showcases and Iran regularly producing well over a hundred feature films annually across genres ranging from social drama to comedy and war films.\n\nToday, Iranian cinema continues to navigate a complex balance between domestic regulation, economic pressure, and the pull of international acclaim, with emerging directors and a resilient community of filmmakers, both inside Iran and in exile, continuing to produce work of extraordinary craft and emotional depth \u2014 ensuring that, more than a century after its first flickering reels, Iranian cinema remains one of the most vital and closely watched artistic traditions in world film culture.`\n},\n\nkiarostami:{\n  era:\"Master Auteur\",\n  title:\"Abbas Kiarostami\",\n  img:\"https:\/\/images.pexels.com\/photos\/8088386\/pexels-photo-8088386.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=900&w=1400\",\n  text:`Abbas Kiarostami (1940\u20132016) stands as the most internationally revered figure in the history of Iranian cinema, a filmmaker, poet, photographer, and visual artist whose deceptively simple stories carried profound philosophical weight. Beginning his career directing short educational films for Kanoon, the Institute for the Intellectual Development of Children and Young Adults, Kiarostami developed a patient, observational style built around non-professional actors, long takes, rural landscapes, and narratives that blurred the boundary between documentary truth and fictional construction.\n\nHis celebrated \"Koker trilogy,\" beginning with \"Where Is the Friend's House?\" in 1987 and continuing through \"Life, and Nothing More...\" and \"Through the Olive Trees,\" used the aftermath of a devastating 1990 earthquake in northern Iran as a canvas to explore resilience, mortality, and the porous line between filmmaking and reality itself, with later films in the trilogy revisiting and reflecting on the making of earlier ones in a uniquely self-referential structure.\n\nKiarostami achieved the pinnacle of international recognition in 1997 when \"Taste of Cherry,\" a spare, meditative film following a man driving through the hills outside Tehran seeking someone to bury him after his planned suicide, won the Palme d'Or at the Cannes Film Festival, sharing the honor and becoming one of the most celebrated Iranian artistic achievements of all time. He continued experimenting formally throughout his career, including \"Ten,\" filmed entirely from two fixed cameras inside a moving car, and \"Close-Up,\" a groundbreaking hybrid film reenacting a real court case involving a man who impersonated a famous director, blurring fiction and documentary in ways that continue to influence filmmakers worldwide.\n\nBeyond his own films, Kiarostami mentored a generation of Iranian directors, including Jafar Panahi, who served as his assistant before becoming a major filmmaker in his own right. Revered by peers including Martin Scorsese and Jean-Luc Godard, who famously remarked that cinema begins with D.W. Griffith and ends with Kiarostami, his legacy endures as the definitive artistic voice that brought Iranian cinema to the center of world film culture.`\n},\n\nfarhadi:{\n  era:\"Two-Time Oscar Winner\",\n  title:\"Asghar Farhadi\",\n  img:\"https:\/\/images.pexels.com\/photos\/29508640\/pexels-photo-29508640.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=900&w=1400\",\n  text:`Asghar Farhadi, born in 1972 in Khomeynishahr near Isfahan, has become the most globally decorated director in Iranian cinema history, celebrated for intricately constructed moral dramas that dissect class, gender, and truth within Iranian domestic and social life with the precision of a master playwright. Trained originally in theater, Farhadi brings a distinctly dramaturgical sensibility to his filmmaking, building tension through carefully withheld information, shifting perspectives, and morally ambiguous characters whose choices resist easy judgment.\n\nHis international breakthrough came with \"A Separation\" in 2011, a gripping story of a marriage unraveling amid a custody dispute and a legal case involving a hired caregiver, a film praised for its extraordinary narrative construction and refusal to assign simple heroes or villains. The film swept the Berlin International Film Festival's Golden Bear and went on to win the Academy Award for Best Foreign Language Film in 2012, becoming the first Iranian film in history to receive an Oscar, a landmark achievement that dramatically raised global awareness of Iranian cinema's artistic sophistication.\n\nFarhadi repeated this historic feat in 2017, winning a second Academy Award for \"The Salesman,\" a tense drama following a couple whose staging of Arthur Miller's \"Death of a Salesman\" becomes entangled with a traumatic home invasion, once again showcasing his gift for weaving intimate personal crisis with broader questions of honor, revenge, and social pressure within contemporary Iranian society. Notably, Farhadi boycotted the 2017 Oscars ceremony in protest of a travel ban affecting Iranian citizens, using his platform to make a pointed political statement.\n\nFarhadi has also directed acclaimed international productions, including \"The Past,\" filmed in France, and \"Everybody Knows,\" filmed in Spain, demonstrating that his signature style of slow-building tension and moral complexity translates powerfully across cultural and linguistic boundaries. Widely regarded as heir to the humanist tradition established by Kiarostami, Farhadi has ensured that Iranian storytelling continues to command the world's most prestigious cinematic stages well into the twenty-first century.`\n},\n\npanahi:{\n  era:\"Defiant Voice\",\n  title:\"Jafar Panahi\",\n  img:\"https:\/\/images.pexels.com\/photos\/8422953\/pexels-photo-8422953.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=900&w=1400\",\n  text:`Jafar Panahi, born in 1960, began his career as an assistant to Abbas Kiarostami before emerging as one of Iranian cinema's most fearless and internationally celebrated directors, known for films that combine social realism with pointed critique of gender inequality, bureaucratic absurdity, and restrictions on personal freedom in Iranian society. His debut feature, \"The White Balloon,\" released in 1995, won the Camera d'Or at Cannes for best first feature, immediately establishing him as a major new voice in world cinema.\n\nPanahi's subsequent films grew increasingly bold in their social commentary, including \"The Circle,\" a searing 2000 drama following several women navigating a discriminatory legal and social system, which won the Golden Lion at the Venice Film Festival, and \"Offside,\" a 2006 comedy-drama about young women disguising themselves as men to sneak into a football stadium, satirizing gender segregation in Iranian public life with warmth and humor that nonetheless carried unmistakable political weight.\n\nIn 2010, Panahi was arrested and subsequently banned from filmmaking, screenwriting, giving interviews, and leaving Iran for twenty years, a sentence widely condemned by international human rights and film organizations. Remarkably, rather than silencing him, this ban inspired some of his most inventive and moving work, including \"This Is Not a Film,\" shot largely on an iPhone within his own apartment and smuggled out of Iran on a flash drive hidden inside a cake to premiere at Cannes, along with subsequent clandestine features \"Closed Curtain,\" \"Taxi,\" and \"3 Faces,\" each filmed under extraordinary restriction using minimal crews and hidden cameras.\n\nIn 2025, Panahi achieved cinema's highest honor when \"It Was Just an Accident\" won the Palme d'Or at Cannes, a powerful, personal film drawing on his own experiences of imprisonment, marking a triumphant vindication of decades of defiant, restriction-defying filmmaking. Panahi's career stands as one of the most extraordinary examples in film history of artistic resilience under adversity, proving that even the most severe restrictions could not extinguish a singular, essential cinematic voice.`\n},\n\nmakhmalbaf:{\n  era:\"A Filmmaking Dynasty\",\n  title:\"The Makhmalbaf Family\",\n  img:\"https:\/\/images.pexels.com\/photos\/6899776\/pexels-photo-6899776.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=900&w=1400\",\n  text:`Few families in world cinema history rival the extraordinary collective achievement of the Makhmalbaf family, an entire household of filmmakers whose combined body of work spans revolutionary politics, poetic humanism, and bold artistic experimentation across more than four decades. Mohsen Makhmalbaf, born in 1957, began as a young revolutionary activist imprisoned under the Shah before the 1979 revolution, later channeling his political passion into filmmaking, evolving from early ideologically charged films toward the poetic, visually lush humanism of later masterworks such as \"The Cyclist,\" \"Gabbeh,\" and \"Kandahar,\" a haunting exploration of life under Taliban rule in neighboring Afghanistan that drew significant international attention following its 2001 release.\n\nMohsen's daughter, Samira Makhmalbaf, astonished the film world by becoming the youngest director ever to compete for the Palme d'Or at Cannes at just seventeen years old with her remarkable 1998 debut \"The Apple,\" a docufiction retelling of a real news story about two young girls kept isolated from society by their parents. She went on to direct \"Blackboards\" and \"At Five in the Afternoon,\" both winning major prizes at Cannes, establishing her as one of the most formidable young talents in world cinema.\n\nSamira's younger sister, Hana Makhmalbaf, began directing documentaries as a child and went on to direct \"Buddha Collapsed Out of Shame,\" a powerful feature examining the aftermath of the Taliban's destruction of the Bamiyan Buddhas through a child's perspective, further extending the family's shared commitment to socially urgent, humanist storytelling centered on the experiences of children and marginalized communities across the region.\n\nMohsen's wife, Marzieh Meshkini, has also directed acclaimed features including \"The Day I Became a Woman,\" an elegant triptych exploring different stages of Iranian women's lives. Facing increasing political pressure, the family eventually relocated abroad, continuing to produce internationally recognized work from exile while running the Makhmalbaf Film House, an informal training ground that has nurtured numerous emerging filmmakers, ensuring that this singular family's influence on Iranian and world cinema continues to expand across generations.`\n},\n\nfestivals:{\n  era:\"Global Stage\",\n  title:\"Film Festivals\",\n  img:\"https:\/\/images.pexels.com\/photos\/30838766\/pexels-photo-30838766.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=900&w=1400\",\n  text:`Film festivals have played an outsized role in both showcasing and sustaining Iranian cinema, providing crucial platforms for domestic recognition and international distribution alike. Within Iran, the Fajr International Film Festival, established in 1982 and held annually in Tehran, stands as the country's most prestigious cinematic event, celebrating both domestic achievement and, increasingly, international co-productions and guest filmmakers, functioning as the primary showcase where Iranian films first premiere before often continuing on to the global festival circuit.\n\nInternationally, few national cinemas have achieved a comparable presence at the world's most prestigious festivals. The Cannes Film Festival in particular has served as a crucial launching pad for Iranian directors, awarding the Palme d'Or, its highest honor, to Abbas Kiarostami's \"Taste of Cherry\" in 1997 and, remarkably, to Jafar Panahi's \"It Was Just an Accident\" in 2025, alongside numerous other major prizes across the decades to filmmakers including Samira Makhmalbaf and Asghar Farhadi, whose \"A Separation\" and later films have consistently competed for and won top honors at Cannes, Berlin, and Venice.\n\nThe Venice Film Festival awarded its Golden Lion, the festival's top prize, to Jafar Panahi's \"The Circle\" in 2000, while the Berlin International Film Festival's Golden Bear went to \"A Separation\" in 2011, illustrating the remarkable consistency with which Iranian films have captured the very highest honors across all three of Europe's most prestigious festivals, an achievement matched by only a handful of national cinemas worldwide.\n\nThese festival triumphs have carried consequences far beyond prestige, often providing crucial international attention and protection for filmmakers facing domestic censorship or legal jeopardy, as global recognition frequently generates diplomatic and media pressure that has, on occasion, helped secure the release of imprisoned directors or draw attention to restrictions on artistic freedom. The enduring festival success of Iranian cinema has cemented its reputation as one of the most consistently vital and celebrated national cinemas in the entire history of the art form.`\n},\n\nanimation:{\n  era:\"Craft & Imagination\",\n  title:\"Animation and Short Films\",\n  img:\"https:\/\/images.pexels.com\/photos\/3945325\/pexels-photo-3945325.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=900&w=1400\",\n  text:`Beyond its internationally celebrated feature filmmaking, Iran possesses a rich, if less widely known, tradition of animation and short filmmaking, cultivated substantially through the pioneering work of Kanoon, the Institute for the Intellectual Development of Children and Young Adults, established in 1965. Kanoon became a crucial incubator not only for celebrated live-action directors like Kiarostami but also for generations of animators, producing distinctive, artistically ambitious short films aimed at young audiences while achieving significant recognition at international animation festivals.\n\nIranian animation frequently draws upon the country's rich visual heritage, incorporating motifs from Persian miniature painting, traditional folklore, and calligraphy into distinctive visual styles that stand apart from mainstream Western or Japanese animation conventions. Directors working within this tradition have produced award-winning shorts addressing themes ranging from childhood wonder to pointed social and environmental commentary, often achieving remarkable emotional depth within very brief running times.\n\nThe short film format more broadly has served as a vital training ground and creative outlet for generations of Iranian directors, allowing emerging filmmakers to experiment with style and subject matter, including politically sensitive themes, with somewhat greater latitude than is typically afforded to feature productions. Iranian short films regularly compete and win prizes at prestigious international festivals including Cannes' Critics' Week and various dedicated animation festivals across Europe, providing an essential pipeline for new talent before they progress to feature filmmaking.\n\nThis tradition also intersects meaningfully with the Iranian diaspora, exemplified internationally by Marjane Satrapi's animated feature \"Persepolis,\" adapted from her own celebrated graphic memoir depicting her childhood during the Islamic Revolution, which combined stark black-and-white animation with deeply personal storytelling to earn an Academy Award nomination and introduce global audiences to a distinctly Iranian animated visual language, further demonstrating the reach and versatility of Iran's animation and short-form storytelling traditions.`\n},\n\niconicfilms:{\n  era:\"Essential Viewing\",\n  title:\"Iconic Iranian Films\",\n  img:\"https:\/\/images.pexels.com\/photos\/4722577\/pexels-photo-4722577.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=900&w=1400\",\n  text:`Certain films stand as essential milestones in the history of Iranian cinema, each representing a defining moment in the medium's artistic evolution. Dariush Mehrjui's \"The Cow,\" released in 1969, is widely regarded as the founding masterpiece of the Iranian New Wave, a stark black-and-white parable of psychological collapse that first announced Iranian cinema's arrival as a serious international art form. Decades later, Abbas Kiarostami's \"Close-Up,\" released in 1990, remains one of the most celebrated films in the medium's history, an ingenious hybrid of documentary and fiction reenacting a real court case involving a man who impersonated a famous director, a film frequently cited by critics and filmmakers worldwide as among the greatest ever made.\n\nMajid Majidi's \"Children of Heaven,\" released in 1997, tells the deceptively simple story of a brother and sister sharing a single pair of shoes, becoming the first Iranian film nominated for the Academy Award for Best Foreign Language Film and introducing mainstream global audiences to the emotional power of Iranian cinema's child-centered storytelling tradition. That same year, Kiarostami's \"Taste of Cherry\" won the Palme d'Or at Cannes, a meditative masterwork exploring themes of mortality and human connection through the simplest of premises.\n\nAsghar Farhadi's \"A Separation,\" released in 2011, achieved unprecedented global success, becoming the first Iranian film to win the Academy Award for Best Foreign Language Film while also earning the Golden Bear at Berlin, praised for its masterful moral complexity examining a disintegrating marriage and its far-reaching social consequences. Jafar Panahi's \"The White Balloon,\" \"Offside,\" and later clandestine works including \"Taxi\" further exemplify the genre's capacity to blend social critique with warmth, humor, and formal innovation, even under severe political restriction.\n\nOther essential works include Mohsen Makhmalbaf's visually sumptuous \"Gabbeh,\" Samira Makhmalbaf's precocious \"The Apple,\" and Marjane Satrapi's animated memoir \"Persepolis,\" together forming a canon of films celebrated not merely as regional curiosities but as some of the most significant and influential achievements in the entire history of world cinema, essential viewing for any serious student of the art form.`\n},\n\ntoday:{\n  era:\"Present & Future\",\n  title:\"Cinema Today\",\n  img:\"https:\/\/images.pexels.com\/photos\/7991231\/pexels-photo-7991231.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=900&w=1400\",\n  text:`Contemporary Iranian cinema continues to navigate a delicate and often difficult balance between artistic ambition, domestic regulation, and the powerful pull of international recognition. A new generation of directors, including Saeed Roustaee, whose sprawling family dramas such as \"Leila's Brothers\" have earned major festival selections, and Ali Abbasi, an Iranian-born, Denmark-based director whose genre-bending international productions \"Border\" and \"Holy Spider\" have won prizes at Cannes, demonstrate the continuing vitality and increasing diversity of Persian-language and Persian-diaspora filmmaking on the world stage.\n\nDomestic production remains remarkably robust, with well over one hundred feature films produced annually within Iran across genres ranging from social drama and war films to comedy and increasingly popular streaming-oriented series, catering to a large, cinema-literate domestic audience even as international sanctions and economic pressures periodically complicate production financing, equipment access, and international distribution and co-production arrangements.\n\nAt the same time, an increasingly significant portion of celebrated Iranian filmmaking now occurs from outside the country's borders, as directors including Jafar Panahi have continued working clandestinely within Iran under severe restriction, while others, including members of the Makhmalbaf family and numerous younger filmmakers, have relocated to Europe and North America, continuing to explore Iranian identity, memory, exile, and diaspora experience from abroad, often with greater creative freedom but a more complicated relationship to their country of origin.\n\nDigital technology and streaming platforms have also begun reshaping how Iranian cinema reaches both domestic and global audiences, providing new distribution pathways that partially circumvent traditional theatrical censorship and international sanctions-related distribution obstacles. Despite ongoing political tension, economic hardship, and periodic high-profile clashes between filmmakers and authorities, Iranian cinema's fundamental creative resilience remains fully intact, and its filmmakers continue producing work of remarkable emotional depth and formal sophistication, ensuring that more than a century after its earliest flickering reels, Iranian cinema remains among the most closely watched, deeply respected, and artistically vital national cinemas in the world today.`\n}\n\n};\n\n\/* ============ MODAL LOGIC ============ *\/\nconst popupModal = document.getElementById('popupModal');\nconst popupImage = document.getElementById('popupImage');\nconst popupEra = document.getElementById('popupEra');\nconst popupTitle = document.getElementById('popupTitle');\nconst popupText = document.getElementById('popupText');\nconst popupClose = document.getElementById('popupClose');\n\nfunction openPopup(key){\n  const data = contentData[key];\n  if(!data) return;\n  popupImage.src = data.img;\n  popupImage.alt = data.title;\n  popupEra.textContent = data.era;\n  popupTitle.textContent = data.title;\n  popupText.innerHTML = data.text\n    .split('\\n\\n')\n    .map(p => `<p>${p.trim()}<\/p>`)\n    .join('');\n  popupModal.classList.add('show');\n  document.body.style.overflow = 'hidden';\n  popupModal.querySelector('.overflow-y-auto').scrollTop = 0;\n}\n\nfunction closePopup(){\n  popupModal.classList.remove('show');\n  document.body.style.overflow = '';\n}\n\ndocument.querySelectorAll('[data-popup]').forEach(el=>{\n  el.addEventListener('click', ()=> openPopup(el.getAttribute('data-popup')));\n});\n\npopupClose.addEventListener('click', closePopup);\npopupModal.addEventListener('click', (e)=>{\n  if(e.target === popupModal) closePopup();\n});\ndocument.addEventListener('keydown', (e)=>{\n  if(e.key === 'Escape') closePopup();\n});\n\n\/* ============ SCROLL REVEAL ============ *\/\nconst revealEls = document.querySelectorAll('.reveal');\nconst observer = new IntersectionObserver((entries)=>{\n  entries.forEach(entry=>{\n    if(entry.isIntersecting){\n      entry.target.classList.add('in-view');\n      observer.unobserve(entry.target);\n    }\n  });\n}, { threshold: 0.12 });\nrevealEls.forEach(el => observer.observe(el));\n<\/script>\n<\/body>\n<\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Iranian Cinema \u2014 A Century of Light and Shadow Frames, Faces &#038; Forbidden Dreams IRANIAN CINEMA From flickering silent reels in Tehran&#8217;s first theaters to Palme d&#8217;Or winners and Oscar gold \u2014 a century-long love affair between a nation and the moving image. Roll the Film &#8595; Discover An Introduction to Iranian Cinema A cinema [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-102","page","type-page","status-publish","hentry"],"lang":"en","translations":{"en":102,"fa":426,"ar":646},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/weknowiran.com\/new\/wp-json\/wp\/v2\/pages\/102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/weknowiran.com\/new\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/weknowiran.com\/new\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/weknowiran.com\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/weknowiran.com\/new\/wp-json\/wp\/v2\/comments?post=102"}],"version-history":[{"count":4,"href":"https:\/\/weknowiran.com\/new\/wp-json\/wp\/v2\/pages\/102\/revisions"}],"predecessor-version":[{"id":106,"href":"https:\/\/weknowiran.com\/new\/wp-json\/wp\/v2\/pages\/102\/revisions\/106"}],"wp:attachment":[{"href":"https:\/\/weknowiran.com\/new\/wp-json\/wp\/v2\/media?parent=102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}